Random Notes From A Debut Author

How To Set Up A Blog Book Tour

NOTE: this is a guest post I wrote for Jennifer Blanchard’s Blog. To read the rest of the post, visit her website HERE

I’m a debut author, so when the reality slapped me in the face that I needed to organize the launch and publicity for my first novel, I broke out in a cold sweat: I knew nothing from nothing, and I needed to learn fast.

Completing your first novel, having it accepted by a reputable publisher (or professionally self-publishing), sweating through the editing process, contributing creative input on the cover, writing taglines and blurbs, dedications and acknowledgments, selecting favorite excerpts—this is the rollicking ride new authors love (and probably more experienced ones too!) It’s all driven by a breathless excitement at seeing your novel become a reality, and a nervous anticipation while awaiting your upcoming release date.

But somewhere between signing off on your final galley and receiving your formatted arcs, you have to start thinking about your launch and publicity. In fact, you needed to have started laying the groundwork a lot sooner. Jennifer Blanchard has mentioned numerous times that it is never too soon to create your author platform and start building your brand. Listen to her!

The basics you need are a website and a Facebook author page. Both should clearly identify your brand and be written in the style of your author voice. Once you have these—and there are plenty of informative websites and books offering advice on how to approach this task—then you can start the long-game of building your followers.

You need to be seen out-and-about on social media platforms, posting interesting stuff, commenting on other authors’ and readers’ posts, and sharing interesting blogs. And don’t forget, you need to be writing interesting content for your own blog.

Okay, enough about that. Let’s talk about Blog Tours.

What is a Blog Tour?

NOTE: this is a guest post I wrote for Jennifer Blanchard’s Blog. To read the rest of the post, visit her website HERE